Web 3.0 is here says Benioff

Salesforce’s CEO (Marc Benioff) – speaking on what he believes is the next wave of innovation to the internet – claims the era of Web 3.0 has already begun.

Although the article very much feels like Salesforce trying to establish their leadership position, Benioff makes some good points with which I agree. Making predictions is always a risky business (particularly in technology) but the idea of entrepreneurs not having to worry about data infrastructure anymore makes more sense when you see the success of companies who are already “renting” their computing power (Amazon S3, Google App Engine, Salesforce) for pennies – making computing on the cloud not only possible and reliable, but accessible to anyone.